Monday
Jun252012
Type Treatments
Monday, June 25, 2012 at 09:23PM
Typography, as I have told my students, and as many as you probably have learned, is a helluva lot harder and more complicated than it looks.
I have pushed around my initial type ideas for the cover (keeping the image the same), and have come up with the above. Please comment and let me know what you think - and that includes if you hate it. (Okay, Phil?)
Oh, and here it is in small, online store size.
Edit and by the way - if you came here early and saw a different tagline, well, you are not losing it. I am fluctuating between two taglines:
"He should have seen it coming."
and
"Do you like what you do?"
Reader Comments (5)
The type is too short. As in for it's width. As of it was originally shot for tv and is being displayed as widescreen. I like the image. It's like finding a gas station in the fog. Foreign but inviting.
My initial response was like joel but another look made me feel the words were giving the picture room, rather than hiding, or distracting. Did their job.
This is very interesting - I am not quite sure I folllow the concept, but is it because the type is thinner than the previous version? So it looks stretched? And by too short, do you mean too thin? (as in weight) Or too short, as in height?
Appreciate the comments a lot guys - foreign but inviting... yeah, I like that.
Nothing to do with previous versions. I ment to short as in how any font looks strained when it's height and width are pushed even a little too far apart. Maybe this comes from some sort of bias, biased on the generally accepted shape of common fonts. But that's too much to think about.
OK. I guess if you are forcing me to, the picture is growing on me. Is the font a little small or wrong colour to stand out in the ebook size version? Just asking. Tag lines: I like how it looks on the page, but I wonder if you've found the right one yet. "Do you love what you do?" would go well with the self-help cover from earlier on:) and is "He should have seen it coming" too cliche sounding? How about "Saskatchewan roads aren't as straight as you think" :) - ok, I just love the word Saskatchewan and need to fit it in somewhere. Fun seeing this getting closer and closer to fruition!