To market, to market... or psst, you wanna buy an e?

... to buy a fat pig. Isn't that how that went?

Well, in this case I am not writing about that rhyme from my childhood. Last week I released Correction Line as an e-book. Now, the hard part - how to market, without seeming like you are marketing. Terms like soft-market define how smart authors are promoting their work. Sure, there are still tons of writers who tweet, blog, facebook, and be a virtual town crier for their work - and if it worked, I might be doing the same. But I know how annoying it is to hear somebody constantly tell you, in any of the mentioned platforms, that they have a book, and you should buy it.

Nope. Ain't gonna work. And nor should it really. I keep hanging onto the idea (or is it a fantasy, caught in a landslide, no escape from reality... sorry, got Queen stuck in my head)... the idea that good work will rise to the top, just like cream. Also tangentially, we still use the cream metaphor, yet when have you last been at a farm where this actually makes sense?

I digress.

Often.

I believe I have written a strong book. Yet, I am guessing most writers think this. So now I have to trot that book out like the prize pig, and show the public - see, it actually is tasty, and great with a spicy mustard. But I have to do it quiety, like the guy on Sesame Street who wants to sell you an "e"... psst, hey, you wanna but an e-book?

I'll let you know how it goes.